SEO Tips For Small Businesses: 4 Ways to Rank Higher

1. Fix your technical SEO issues: Your small business website may look good on the outside with great fonts, graphics, and colors. However, if there are technical problems with it, your rankings and traffic will get hampered. Therefore, you should invest time fixing those issues to have a solid website structure. 
Some common technical SEO problems are: 

• Speed
• Broken links
• Duplicate content

2. Optimize your pages: On-page optimization involves more than strategically placing the target keywords on the page. You must also develop structured, high-quality content that is easy to understand and incorporates the targeted keywords. However, do not spam the content with unnecessary keyword usage.  Optimize the following:

• Images and videos
• Title tags and subheadings
• Meta description
• Internal links
• Body content

3. Make sure your website is user-friendly: Your website should not look cluttered and be easy to navigate. It should be visible to your visitors who you are and what you offer. Focus on enhancing the content's readability by using many headings as they stand out for search engines and help you rank higher. Check the site speed as well because a sluggish site annoys visitors. 

You must also ensure that the website is mobile-friendly as most users surf the internet using their mobile devices. Plus, search engines penalize websites that do not easily load and display on smartphones and other devices. 

4. Optimize your Google Business Profile: Every small business should focus on creating a strong Google Business Profile. It is free and easy to update. Make sure to fill out as many fields as possible and include photos and videos to make the listing attractive. Ideally, the listing must provide all the information to prospects they may need to engage and do business with you. Do not forget to claim and verify your profile.

Remember, the category you select is extremely essential; therefore, choose it wisely to ensure that all required features and attributes are available to you. You can also upload some frequently asked questions and their answers to proactively provide information that can help convert visitors into customers.

About RainTech Digital Marketing

Following the above-mentioned SEO tips will help your business rank higher in search engine results. However, you should look for a digital marketing agency to look after your SEO campaigns and implement these tips correctly. At RainTech Digital Marketing, we assist our clients with their marketing needs, ranging from search engine optimization campaigns to website design solutions. Our clients vouch for our services because our marketing campaigns and strategies have delivered exponential results for their business. You can reach out to us at +16232630992 or email us at info@raintechdigital.com to learn more about our SEO services in AZ.